So God Made a (Latino) Farmer

One of the most popular ads during the Super Bowl was for the Dodge Ram. The spot took a 1978 speech by the late Paul Harvey and played it against images of American farmers.

Something was missing though. We let Latino Rebels take it away:

Do you notice anything about the farmers being featured in the commercial?

Yeah, 100% Americana. An America that seems to be stuck in another time. Last time we checked, the commercial overlooked a few other farmers, the over 3 million workers who contribute to the country’s $28+ billion fruit and vegetable industry. Or what about the fact that “the majority (72%) of all farmworkers were foreign-born, with 68 percent of all farmworkers were born in Mexico?” We are guessing that displaying the REAL FACE of farming in the United States would that have been way too uncomfortable to show? By the way, we know you showed only two Latino faces for a second, but that didn’t cut it, Chrysler. 

So, a remake is in order. Doing so above is the award winning investigative reporter Issac Cubillos

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  1. butterbeermonocles reblogged this from badassmexicans and added:
    That was absurdly touching. My paternal grandparents both grew up on farms, mi amante was from a farming family in...
  2. beauties-dru6s-tacos reblogged this from neverstopp1ng
  3. randomminer reblogged this from climateadaptation
  4. chicmiami reblogged this from somos-mexicanos
  5. suzifgarcia reblogged this from futurejournalismproject
  6. susabei reblogged this from somos-mexicanos
  7. zorrozapatistazootero reblogged this from badassmexicans
  8. wandering-visionary reblogged this from truth-has-a-liberal-bias
  9. farm-dreams reblogged this from jewelweed
  10. jewelweed reblogged this from firesandwords and added:
    word to all of the above. i was a full-time farmer at one point (worked most of my waking hours managing all parts of a...
  11. hijadelvolcan reblogged this from badassmexicans
  12. soupies reblogged this from peachfizztea
  13. peachfizztea reblogged this from climateadaptation
  14. statikluft reblogged this from davidkoo
  15. kb0o1 reblogged this from reinadeariza
  16. hrhobo reblogged this from climateadaptation
  17. konfusched reblogged this from harrietsdaughter
  18. pain-cake reblogged this from futurejournalismproject and added:
    I can’t believe anyone could put that original commercial together and think it encapsulates American farmers, or honors...
  19. osandoval reblogged this from neverstopp1ng
  20. ivanerzz reblogged this from steppauseturnpausepivotstepstep
  21. firesandwords reblogged this from jaymuhlee and added:
    fuck what you heard about farmers being rugged white male individualists, clearing the wilderness to make a living for...
  22. fashionistazapatista reblogged this from erespielmorena
  23. laninaseria reblogged this from lamexicanhoe and added:
    I watched about 5 different remakes of that Superbowl commercial last night & every single one was better than the...
  24. stringsdafistmcgee reblogged this from coincidenciaharmonica
  25. steppauseturnpausepivotstepstep reblogged this from zoearcher
  26. vidagloriosa reblogged this from climateadaptation