So God Made a (Latino) Farmer

One of the most popular ads during the Super Bowl was for the Dodge Ram. The spot took a 1978 speech by the late Paul Harvey and played it against images of American farmers.

Something was missing though. We let Latino Rebels take it away:

Do you notice anything about the farmers being featured in the commercial?

Yeah, 100% Americana. An America that seems to be stuck in another time. Last time we checked, the commercial overlooked a few other farmers, the over 3 million workers who contribute to the country’s $28+ billion fruit and vegetable industry. Or what about the fact that “the majority (72%) of all farmworkers were foreign-born, with 68 percent of all farmworkers were born in Mexico?” We are guessing that displaying the REAL FACE of farming in the United States would that have been way too uncomfortable to show? By the way, we know you showed only two Latino faces for a second, but that didn’t cut it, Chrysler. 

So, a remake is in order. Doing so above is the award winning investigative reporter Issac Cubillos

854 notes


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    That was absurdly touching. My paternal grandparents both grew up on farms, mi amante was from a farming family in...
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